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Director of Customer Marketing

Company: Nav Technologies, Inc.
Location: Draper
Posted on: March 20, 2020

Job Description:

WHAT WE EMPOWER YOU WITH:


  • Direct, manage, build, and champion Nav's customer marketing program and continually recruit new customer advocates. Manage the systems, people, processes and policies for acquiring, developing, tracking, rewarding and communicating with Nav's customers.
  • Work collaboratively with all project teams at Nav who work with our customers to ensure a consistent, positive interaction at every touchpoint.
  • Accelerate profitable growth by developing campaigns that utilize customer marketing assets to drive return engagement, financing approvals, brand awareness, demand, and loyalty.
  • Lead and manage customer engagement, communication, and customer marketing programs, such as onboarding and ongoing nurture campaigns via multiple marketing mediums (email, app push, SMS, chat, and more).
  • Develop a customer lifecycle campaign program and work with marketing operations to strategize, implement, and learn from the results
  • Use quantifiable metrics to direct customer marketing projects setting expectations working with copywriters and designers to see each project through to completion.
  • Utilize best practices in leveraging our CRM platform to develop cross-channel customer journeys, set-up logical and predictive-analytics rules-based creative messaging, develop and monitor testing scenarios and regularly surface business analytics and insights to program managers. This includes implementing lifecycle strategies, marketing automation, user segmentation/scoring, surveys, and leveraging dynamic/triggered messaging to optimize campaign responsiveness.
  • Work in partnership with product management groups to develop and implement end-to-end journey and lifecycle campaigns which include campaign planning and design, target criteria selection, health monitoring, and analysis.
  • Provide operational planning and execution for CRM programs which include but aren't limited to the following:


    • Set-up and deploy complex and automated communication journeys
    • Set up business rules that drive content, triggers, audience segmentation, and channel selection/cadence
    • Quickly identify and troubleshoot any performance issues and demonstrate an ability to drive successful resolutions
    • Manage the schedule of deployment to optimize user response/experience and actively manage contact list size & health
    • Develop, set up, execute and own an on-going test plan. Ensure tests conducted are measurable and can be tied back to Nav's KPIs.

      Requirements

      WHAT YOU BRING TO THE TABLE:

      • 5+ years of experience in CRM / database / direct marketing experience in a fast-paced consumer or b2b environment, preferably within a subscription or lifecycle-based business. Agency or client-side welcome.
      • Experience with a major Email Service Provider and CRM platform is required, specifically Salesforce and Salesforce Marketing Cloud.
      • Advanced knowledge of relational database technology for the development of trigger-based lifecycle programs.
      • Experience with start to finish planning, executing omnichannel direct marketing CRM programs including email, SMS, mobile push, inbound communication and site notifications. Strong follow-through responsibilities demonstrated.
      • Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
      • Very strong experience with A/B and multivariate testing required.
      • Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence.

        WHO YOU ARE:

        • 7+ years of experience in retention marketing within technology, preferably within a SaaS or subscription business environment.
        • Proven track record of creating successful retention and lifecycle marketing programs to drive loyalty.
        • Leadership experience in cross-functional settings and with significant autonomy.
        • Excellent communication in person, via email and other messaging portals.

          Benefits

          OUR IMPACT ON YOU:

          Competitive Pay. Ownership equity in startup backed by top VC's (Kleiner Perkins, Goldman Sachs, and Experian). Unlimited vacation. Paid maternity/paternity leave. Use of our product. Exceptional Work Environment. Wicked smart peer groups. Employee networking and events.

Keywords: Nav Technologies, Inc., Draper , Director of Customer Marketing, Advertising , Draper, Utah

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