Vice President Marketing

Company: Castle & Cooke Mortgage, LLC
Location: Draper
Posted on: April 30, 2021

Job Description:

Castle & Cooke Mortgage, LLC (CCM) is a dynamic, successful, and growing company that provides exciting employment opportunities.--The company culture is based on three distinct values: Honesty, Integrity and Transparency.As a VP of Marketing you will be responsible for develop, lead, and implement comprehensive marketing strategy for all Castle & Cooke Mortgage digital, social, PR, content, advertising, and lead generation initiatives.Essential Duties and Responsibilities* Lead Marketing Team in delivering objectives in a timely and professional manner.* Continue to develop and utilize Service Now for tracking metrics for all marketing related initiatives as well as individual performance. Ensure Marking Department SLA's are met.* Lead--brand development--and build brand awareness.* Provide excellent customer service and marketing support to the Loan Officers using marketing systems.* Strategically manage and continue to develop the LOMA program to improve Loan Officer Performance.* Meeting the Marketing Budget.* Effectively lead and support the Marketing Team.* Oversee and continue to develop--online platform integrations.* Serve as primary contact and--supervise all marketing related vendor relationships.* Launch proactive and reactive--PR Strategy--to position Castle & Cooke Mortgage as a thought leader and trusted mortgage advisor renowned for exceptional customer service.* Strategically utilize each Marketing member to achieve the desired results and goals of the Marketing Department.* Collaborate with various departments to create solutions that improve efficiencies of the Marketing Department.* Develop the team members of the Marketing Department.* Executive level reporting--and presentations.* Be creative and positive in the approach to solve problems.* Develop, oversee and maintain--marketing budget--inclusive of branch level spending* Create--lead generation strategy--including implementation of best practices and tracking lead conversion reporting.* Develop and implement--content strategy--to position Castle & Cooke Mortgage as a thought leader and industry leader. * Establish tracking metrics for all marketing related initiatives to--calculate ROI.* Establish traceable and impactful corporate and regional--advertising strategy.* Create and actualize robust--social media strategy--at both corporate and branch levels.* Develop a foundational--digital strategy--for Castle & Cooke Mortgage.* Provide--recruiting and on boarding support--to attract and retain top talent* Create and maintain--full suite of print and digital marketing materials. Including but not limited to flyers, presentations, postcards, newsletters, emails, ads, etc.* Establish, implement and oversee comprehensive--online ordering solutions--for marketing and promotional materials.* Assumption of--executive level responsibilitiesRequired Competencies* Business Acumen* Communication Proficiency* Customer/Client Focus* Leadership* Presentation Skills* Problem Solving/Analysis* Results Driven* Strategic Thinking* Technical Capacity* Financial Management* Teamwork Orientation* Personal Effectiveness/CredibilityQualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. CCM seeks employees that have entrepreneurial, pro-active, "can-do" mentalities, positive attitudes, can handle change and operate with integrity. Education and/or Experience* BA/BS in Marketing or a related field* MBA preferred in Marketing or a related field* 10-15+ years of professional experience including senior management level position* 2-5 years of direct supervision/management of team members* Financial and banking services experience or Mortgage industry related experienceLanguage Skills * Ability to read and interpret documents such as legal documents, safety rules, operating and maintenance instructions and procedural manuals. * Ability to write routine reports and correspondence. * Ability to speak effectively before groups of customers, employees or executives.Reasoning Ability * Ability to define problems, collect data, establish facts and draw conclusions. * Ability to apply common sense understanding to carry out simple one- or two-step instruction.* Ability to deal with standardized situations with only occasional or no variables.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employees for this job.--Duties, responsibilities, and activities may change at any time with or without notice. All job duties and responsibilities must be performed within the guidelines of the Employee Handbook as well as established policies and procedures.

Keywords: Castle & Cooke Mortgage, LLC, Draper , Vice President Marketing, Advertising , Draper, Utah