Marketing Specialist II

Company: Bitt
Location: Draper
Posted on: May 7, 2022

Job Description:

JOB OVERVIEW The Marketing Specialist II is responsible for supporting the execution of Equity Trust marketing events, as well as providing general marketing support for promotion of event registration, fulfillment of product sales, and other marketing projects as assigned. RESPONSIBILITIES & DUTIES -Plan and draft content for email communications, websites, newsletters, media releases, and social media relating but not limited to Equity Trust virtual and in person events -Execute, manage, and analyze email marketing campaigns through Marketo including content, building programs, and analyzing results -Manage the creation of videos, collateral, and other promotional/sales support pieces as needed in coordination with Creative and Content team(s) -Support the planning, logistics, and execution of Equity Trust virtual and in-person events including but not limited to venue contracts, vendor sponsorships, revenue share reporting, audio and visual contracts, shipping event materials and working with the analyst on post event reporting. -Manage event registration platform, including updating site, marketing copy, video content, etc. -Communicate and collaborate with external and internal partners regarding the execution of promotional events and campaigns -Collaborate with designers, sales professionals, marketing peers, external influencers, and industry experts to fulfill marketing campaigns and reach targets -Coordinate with creative services team members and outside resources to complete requested projects Perform other duties as assigned QUALIFICATIONS -Bachelors degree in Marketing, Communications, or related field required -Minimum 2 years of marketing/communication experience required -Event planning and support experience preferred TECHNICAL SKILLS To be successful in this role, you should have experience with and an understanding of the following: -Microsoft Office -Marketing automation/email marketing platforms (Marketo, Pardot, Hubspot) -Thinkific and on24 (or other digital product platforms and online training/registration platforms such as GoTo Webinar, etc.) -Analyzing and interpreting campaign performance CULTURAL COMPETENCIES In addition to our core company competencies of Cultivates Innovation, Nimble Learning, Action Oriented, Collaborates, and Being Resilient, a successful candidate in this role should exhibit the following behavioral competencies: -Communicates Effectively -Customer Focus -Plans & Aligns -Balances Stakeholders PHYSICAL DEMANDS/WORK ENVIRONMENT This job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear. The associate is frequently required to sit for extended periods of time, as well as stand, walk, use hands and fingers, and reach with hands and arms. This job requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary. DISCLAIMER/ASSOCIATE ACKNOWLEDGEMENT: The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description can be amended at any time.by Jobble

Keywords: Bitt, Draper , Marketing Specialist II, Advertising , Draper, Utah