VP, Product Marketing - GiftNow

Company: Synchrony Financial
Location: Draper
Posted on: May 11, 2022

Job Description:

Job Description:

Role Summary/Purpose:

As the Vice President of Product Marketing Manager for GiftNow you will craft and evangelize narratives for our products. As a part of the Marketing team, you will work closely with our Sales and the R&D teams to build and share a compelling product offering to solve pain points for our corporate gifting and first party clients. The Product Marketing Vice President will contribute to the positioning, growth strategy, messaging and sales collateral development for our product set and will advise our merchants with marketing strategy for GiftNow. We are looking for someone who can excel in their position while also helping bring the various teams together, driving cross-functional execution across Marketing, Engineering and Sales.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

Essential Responsibilities:
Product Positioning and Messaging: Lead in the creation and evolution of our product positioning and messaging. Research and evaluate competitor offerings to identify market opportunities. Build on product messaging that sets new products apart from others in the market to give them a unique selling point. Translate market insights and product attributes into compelling value propositions and GTM messaging.
Content Creation: Contribute to the development of marketing collateral to support our demand generation activities including case studies, blogs, web content and use cases. Develop thought leadership pieces to grow market credibility and support pipeline generation.
Marketing Campaign Execution: Collaborate closely with marketing and sales on demand generation including website enhancements. Ensure product narratives resonate with clients and speak to solving pain points.
Analysis: Work with the GiftNow data analyst and SalesForce to understand reporting metrics and identify opportunities to utilize data for outbound marketing and sales support. Obtain insights into customers' usage of current products, untapped opportunities and buyer personas, through interviews and sales data. Develop lead/demand gen tracking capabilities to measure success.
Sales Enablement: Communicate the vision and value of new products to the sales team. Lead the development of sales enablement tools and support materials including product briefs and sales pitch decks, sales training materials, etc. Assist sales in prospect pitches as necessary. Assist in sales planning by providing a clear description of buyer personas and target audience segments.
Product Development and Launches: Assist in the development of timelines and roadmap for the development of new products with product management and engineering departments. Plan and participate in the launch of new services and products which involve several different departments. Develop new products GTM strategy.
Presentation/Evangelism: Speak and present about products to both external and internal audiences.
Client Marketing: Build marketing strategies, toolkits, and assets for GiftNow clients and consult on integration of Loop products within their business and ecommerce strategies. Develop a means of obtaining client feedback on a regular basis to determine marketing needs, roadmap initiatives,
Media & Amplification: Develop, strategize, execute, and measure the success of strategic media campaigns as well as the amplification of campaigns and content across media properties and social media for B2B or B2B2C audiences.
Activation: Lead and execute product launches and campaign activations in support of sales activity, including digital and experiential.
Agency Management: Co-manage GiftNow agency partners, budgets and agency timelines , creative approvals and agency outputs.
Budget tracking; Be responsible for product marketing budget as well as tracking, reporting, and ROI measurement.
Synchrony Network: Work with Synchrony cross-functional teams to determine needs of client integration and campaigns. Leverage SYF network to bring abilities, functionality, and marketing insights into Loop.
Perform other duties and/or special projects as assigned

Qualifications/Requirements:
Bachelor's Degree or, in lieu of a degree, a high school diploma and 10+ years of marketing experience in the e-commerce, gift card, or technology industries.
5+ years of marketing experience within a e-commerce environment that includes:
Experience working in complex companies with multiple products and teams.
Strong writing skills across different mediums including blogs, web copy, product briefs and whitepapers.
Experience launching products, developing messaging and product positioning.
Experience with customer segmentation, market analysis and building business cases to improve the customer and user experience

Desired Characteristics:
A self-starter and are solution-oriented, and can operate at a high level with senior-level stakeholders
Comfortable with being a hands-on contributor, "wearing multiple hats" and working on a lean team.
Demonstrated experience developing high-impact sales messaging and slideware.
Proven ability to drive cross-functional collaboration with sales and engineering stakeholders.

Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 100,000.00 - 200,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 13

Job Family Group:
Marketing

Keywords: Synchrony Financial, Draper , VP, Product Marketing - GiftNow, Advertising , Draper, Utah