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Product Marketing Manager

Location: Draper
Posted on: May 17, 2022

Job Description:

For over 14 years, Spectrum Solutions has been a single-source provider of high-quality consumer product innovation providing customers measurable process optimization, unmatched scalability, and overall cost savings. With full-service on-site manufacturing, custom packaging, kitting, fulfillment, and global logistics, our technology, products, and services provide the industry with full product development-to-delivery solutions.Our commitment and mission are to: "Build the best products. Champion the simplest solutions. Deliver as promised". At Spectrum we believe that opportunities and creativity pave the way to innovation. Here your passion, resourcefulness, and perseverance will do more than just join something, they will add something.Spectrum Solutions is seeking a Product Marketing Manager. We are looking for a proactive, result-driven individual to join a highly collaborative and fast-moving team dedicated to developing the next generation of diagnostics products grounded in utilizing saliva as a valid biospecimen. As Molecular Diagnostics Product Manager, you will be responsible for driving marketing initiatives and product life cycle management, and leading voice of customers activities to support a portfolio of saliva-based diagnostic applications.Job Duties and Responsibilities:

  • Conduct new product market research and viability studies as needed to offer insightful feedback on market trends, competitive landscape & strategy, customer requirements, and identify opportunities for increasing customer and business value through product differentiation
  • Lead new product development including voice of customer research, defining critical customer and product requirements with prioritized features and corresponding business and financial justification with ROI
  • Create and communicating global launch plans including market segmentation, value proposition, commercialization strategy, regulatory strategy, reimbursement approach, competitive analysis, forecasting, pricing, and positioning
  • Partner with cross-functional teams to develop the right product to fill market needs and serve as the customer advocate interacting w/ functional partners including R&D, Program Management, Manufacturing, Finance, Customer Services, Quality and Regulatory
  • Develop and deliver product training programs for internal and external customers (Technical Support, Field Application Specialists, Direct Sales & Distributors, Order Desk, etc.)
  • Collaborate with Marcom to create product marketing collateral and content such as sales documentation, product videos, website copy, blog posts, brochures, on-line guides and other forums
  • Assess and evaluate market and competition to help develop and deploy key messages and communication strategies for the product line with Marketing Support team
  • Manage total product lifecycle and use data to drive decision making to scope and prioritize new requirements or address defects/issues in the product based on business and customer impact.
  • Assist with management of sales forecast with operations/planning to ensure proper inventory management of product line
  • Assist with long-term strategy development and product pipeline portfolio management aligned with business strategyEducation/Experience:
    • Bachelor's degree required. An ideal candidate has a degree in genetics, molecular biology, immunology, or biochemistry is preferred. We will also consider candidate with a degree in Marketing or Business and experience in the Molecular Diagnostics market.
    • MBA or Commercial Experience is preferred.
    • 5 years minimum experience in Product Management
    • Marketing or sales experience in molecular diagnostics
    • Knowledge on molecular typing technologies and their use and applications in histocompatibility and immunogenetics is a plus
    • Experience working in regulated environment and knowledge of ISO 13485, QSR and Design control requirements preferred.Computer Skills:
      • Proficient with Microsoft Office Suite or related software.Spectrum Solutions is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.


Keywords: SPECTRUM INTERMEDIATE LLC, Draper , Product Marketing Manager, Advertising , Draper, Utah

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