Marketing Specialist - Digital

Company: D.R. Horton, Inc
Location: Draper
Posted on: June 24, 2022

Job Description:

*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information. *D.R. Horton, Inc.*is currently looking for a*_Marketing Specialist- Digital_*.The Marketing Specialist- Digital is responsible for managing digital content and programs that support the marketing activities of a local division of D.R. Horton, Inc. (DRH), Americas largest homebuilder. This individual will bring existing knowledge and experience to assist in all areas of digital marketing including but not limited to digital advertising, email, social media, web analytics and SEO/SEM.Essential Job Functions * Create and maintain digital advertising initiatives for the division, ensuring content is approved, accurate and up to date; review KPIs/dashboards with digital vendors on a monthly basis * Strategize, plan, create, execute and analyze all email/CRM initiatives for the division, ensuring content is approved, accurate and engaging and that emails are sent to individuals who have opted in for marketing * Strategize, plan, create, execute and analyze all social media advertising campaigns * Work with sales team and other user groups to capture content (e.g. customer testimonials) and train on best practices/approved usage of personal social media channels * Using our proprietary content management tools, develop and maintain division website pages, ensuring content is approved, accurate, continuously up to date and strong in SEO * Using our propriety content management tools, develop and maintain division landing pages, promotions and lead forms, ensuring content is approved, accurate and continuously up to date * Using Google Analytics, vendor dashboards and other tools, monitor site usage, customer engagement and other KPIs to identify trends and recommend improvements and optimizations across all digital tactics * Ensure brand consistency and compliance across all marketing content and campaigns * Traffic marketing content and campaigns with compliance/legal teams as required and upload approved materials to an internal record-keeping database * Listen and respond to online channels, including reviews * Manage marketing projects through project management tools and directly with vendors * Regular and reliable attendance with the ability to work overtimeAdditional Responsibilities * Support other corporate and/or division marketing initiatives, with a digital focus * Work with outside vendors to clearly outline expectations and manage work * Support users of the website and email/CRM system * Stay up to date on industry trends/marketing best practices, making recommendations that can be integrated into the overall marketing strategy * Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company * Additional duties as assigned MinimumRequired Qualifications 1. A bachelors degree (B.A.) from a four-year college or university OR an associate degree with a minimum of two years experience managing digital marketing campaigns 2. 2 years of experience creating marketing content and campaigns with an emphasis in SEO/SEM 3. 2 years of experience using CRM/email platforms, including planning, creating, executing and analyzing content and campaigns 4. 2 years of experience using social media platforms in a corporate setting, including planning, creating, executing and analyzing content and campaigns 5. Intermediate knowledge of Google Analytics, including experience with analysis and reporting 6. Strong creative writing skills with a knowledge of SEO best practices 7. Ability to work independently and take ownership/accountability of assigned projects 8. Ability to apply common sense understanding to carry out instructions furnished in written oral form or via communication through internal/external applications or channels 9. Ability to sit for majority of 8-hour workday; use hands to finger, handle or feel; reach with hands and arms; talk and hear; specific vision abilities required by this job include close vision and peripheral vision10. The noise level is generally moderateOther Qualifications 1. Must be proficient with Microsoft Office 2. Must have experience with CRM and email tools (Microsoft 365/ClickDimensions is preferred) 3. Must have experience with social media management tools (Brandwatch/Falcon I.O. is preferred) 4. Must have experience with social media advertising platforms (Facebook/Instagram is preferred) 5. A working knowledge of project management tools is beneficial (Asana is preferred) 6. A working knowledge of Adobe Creative Suite is beneficial Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including: Medical, Vision and Dental 401(K) Employee Stock Purchase Plan Flex Spending Accounts Life Insurance Vacation, Sick, Personal Time and Company Holidays *Build YOUR future with D.R. Horton, Americas Builder.**#WeBuildPeople2* Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings! LinkedIn, Twitter, Facebook, Instagram **Job:** **Marketing* **Organization:** **Home Builder* **Title:** *Marketing Specialist - Digital* **Location:** *Utah-Draper* **Requisition ID:** *2204073*

Keywords: D.R. Horton, Inc, Draper , Marketing Specialist - Digital, Advertising , Draper, Utah