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Sr. Product Marketing Manager

Company: Accela
Location: Draper
Posted on: September 21, 2022

Job Description:

About The Role
We're looking for a talented Sr. Product Marketing Manager to help drive how we communicate our solution vision and value in the market. You'll work alongside our corporate marketing, sales, and product teams.
Specific Responsibilities

  • Becoming an expert in our target market of government agencies, and of our various software solutions for those markets
  • Directly authoring product targeting, positioning, messaging, and marketing and sales assets for various products within the Accela portfolio
  • Helping drive market analysis, including new market (white space) mapping, sizing, and prioritization
  • Creating buyer personas to help define our go-to-market strategies
  • Identifying and developing compelling, differentiated sales tools and assets needed for each stage of the funnel and sales cycles
  • Helping drive new product/solution launches and go-to-market plans
  • Creating content to support demand generation efforts, including webinar content, website copy, whitepapers, etc.
  • Play an active role in customer communications, including messaging, tone, and process
    Required Qualifications
    • BA/BS degree, MBA helpful
    • 5-7 years product marketing or related experience. SaaS B2B preferred
    • Demonstrably strong writing and communication skills
    • Able to work autonomously and drive projects to completion
    • Direct experience with market metrics and analysis, and being data and metrics oriented
    • Tech and business savvy thinker who is naturally goal-oriented and curious
    • Experience with sales training and tools
    • Experience with business process automation, content management, enterprise platform software, and SaaS environments helpful
      About Accela
      For nearly 20 years, Accela has been an industry leader in designing and delivering government software to improve efficiency, increase citizen engagement and enable the development of thriving communities. Today, citizens are savvy to how services should be delivered, and expect a consistently convenient, openly transparent view into their local government. While government agencies struggle to do more with less, our mission has never been more critical. Accela provides a robust, cloud-based platform of government software solutions that accelerate growth, efficiency, and transparency in communities of all sizes. From planning, to building, to service request management and more, Accela's SaaS offerings level the playing field for small and medium governments and enable smaller agencies to leverage larger city technologies. Our open and flexible technology helps agencies address specific needs today, while ensuring they are well prepared for the emerging challenges of the future.
      OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION
      Accela believes in developing and nurturing a workplace community where our differences are celebrated, and everyone feels a sense of psychological safety and belonging. Accela is committed to putting resources and attention towards evolving our practices, policies, and philosophies to enable diversity to thrive and to support equity in opportunity for everyone.
      Accela is an Equal Opportunity Employer/Affirmative Action Employer and will respond to requests for job accommodations.
      All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or based on disability, gender identity, and sexual orientation.

Keywords: Accela, Draper , Sr. Product Marketing Manager, Advertising , Draper, Utah

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