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Sr. Product Marketing Manager

Company: Instructure
Location: Salt Lake City
Posted on: October 19, 2019

Job Description:


At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
As a Product Marketing Manager for Bridge, you will be responsible for being the expert on Corporate buyers, how they buy and their buying criteria. You will enable the Sales, Marketing and Customer Success teams on buying centers, market dynamics, and new products and features. You will develop resources that teams can use internally and externally to communicate our positioning and messaging to the market. This role reports to the Director of Product Marketing.Your responsibilities will include:





  • Understand product offerings and competitive differentiation, and translate features / functionality into business value
  • Ensure consistent messaging and branding across Bridge resources
  • Support go-to-market initiatives with industry-specific resources and messaging
  • Represent the voice of the customer and provide customer and market insights to Sales, Customer Success, Product Management, and Marketing teams
  • Support general product and PR initiatives, including award submissions, product launches, competitive intelligence and messaging updates.
  • Manage sales enablement program to support sales and marketing alignment and ensure market-facing teams have appropriate resources, including datasheets, battlecards, use case guides and sales presentations
  • Understand and support our sales and sales development channels; train them, with online courses and in-person trainings, on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.




    Your profile:







    • 5+ years of product marketing experience (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
    • Strong, proven writing skills
    • Expertise in building out market-facing presentations slides
    • Professional presentation and communication skills
    • Strong project management capabilities
    • Detail-oriented, proven ability to meet deadlines in a fast-paced environment
    • Sales experience a plus



      Get in on all the awesome at Instructure.





      • Competitive salary, equity, and 401k
      • Employee stock purchase plan
      • 100% paid medical, dental, disability, and life insurance
      • HSA program, vision, voluntary life, and AD&D
      • Tuition reimbursement
      • Paid time off, 9 paid holidays, and flexible work schedules
      • Gym club reimbursements and rewards-based fitness tracking
      • iMacs or Macbooks



        We've always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
        At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

Keywords: Instructure, Draper , Sr. Product Marketing Manager, Advertising , Salt Lake City, Utah

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