VP, Display and Programmatic Media
Company: Synchrony Financial
Location: Draper
Posted on: May 8, 2022
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Job Description:
Job Description:
Role Summary/Purpose:
Synchrony is continuing to build a world class Performance Media
and Creative Organization committed to driving results with our
retail and payments partners while also delivering leading customer
experiences. Within this organization, our Paid Media Team is
focused on achieving growth by making data-driven decisions to
create meaningful interactions with existing and potential
customers. We are seeking a VP, Display and Programmatic Media to
serve as the leader and subject-matter expert in contextual and
audience-based media execution, buying direct from publishers and
across DSPs. This role will lead a team that will execute campaigns
across the Synchrony enterprise.
This position is remote, where you have the option to work from
home. On occasion we may request for you to commute to our nearest
office for in person engagement activities such as team meetings,
training and culture events. To ensure the safety of our colleagues
and communities, we require employees who come together in-person
to be fully vaccinated. We're proud to offer you choice and
flexibility.
Essential Duties and Responsibilities:
Build and manage the Synchrony in-house display and programmatic
team and capability, integrating with all paid, owned and earned
media channels, creative and analytics
Establish the programmatic media playbook, including creation,
distribution, and education of best practices in programmatic
media
Subject matter expert in programmatic media, advertising, and
market dynamics, including 'cookieless' future, data ownership, and
campaign measurement
Innovate within campaigns by seeking opportunities to increase
performance through testing emerging capabilities
Foster the collaboration of team members during planning and buying
cycles to inform audience, inventory and creative strategy,
execution and optimization
Influence and align senior stakeholders in a highly matrixed
organization
Identify opportunities for programmatic end-to-end tests with the
goal of driving personalization, relevance and improved
engagement
Partner with analytics to develop and implement robust test
frameworks that measure the incremental impact of display and video
marketing on online and offline revenue
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's degree, or in lieu of degree, GED and 8+ years
programmatic media experience
6+ years of programmatic media experience with in-depth expertise
across multiple DSPs (e.g. DV360, TheTradeDesk, Verizon Media)
Experience in programmatic strategy, planning and execution for
both awareness and performance (conversion) campaigns
4+ years of experience with digital advertising elements including
segmentation, trafficking, tag implementation, A/B testing,
auto-optimization, cross-device integration and security
Experienced working across integrated digital marketing campaigns
that may require cross-channel collaboration (Examples include:
Audience, Pay Per Click, SEO, Social, Content Marketing, Email and
Creative strategists)
2+ years of experience managing people
Desired Characteristics:
Ability to translate client marketing goals to audience and
programmatic buying strategies
Experience in financial services, retail or healthcare
Commercially focused, understanding the impact that media can have
on business goals
Strong communication skills with the ability to tailor messaging
for varying levels of understanding of programmatic buying
Practical experience in developing measurement plans with
analytics, understanding and communicating the complex data
challenges of a cookieless world
A self-motivated individual who can operate autonomously
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
You must be able to satisfy the requirements of Section 19 of the
Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with
the company before they are eligible to post on other roles. Once
this new hire time in position requirement is met, the associate
will have a minimum 6 months' time in position before they can post
for future non-exempt roles. Employees, level 8 or greater, must
have at least 24 months' time in position before they can post. All
internal employees must consistently meet performance expectations
and have approval from your manager to post (or the approval of
your manager and HR if you don't meet the time in position or
performance expectations).
Legal authorization to work in the U.S. is required. We will not
sponsor individuals for employment visas, now or in the future, for
this job opening.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran
status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation
to qualified individuals with disabilities. Please tell us if you
require a reasonable accommodation to apply for a job or to perform
your job. Examples of reasonable accommodation include making a
change to the application process or work procedures, providing
documents in an alternate format, using a sign language
interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support
Line so that we can discuss your specific situation. We can be
reached at 1-866-301-5627. Representatives are available from 8am -
5pm Monday to Friday, Central Standard Time.
The salary range for this position is 85,000.00 - 170,000.00 USD
Annual
Salaries are adjusted according to market in CA and Metro NY and
some positions are bonus eligible.
Grade/Level: 12
Job Family Group:
Marketing
Keywords: Synchrony Financial, Draper , VP, Display and Programmatic Media, Executive , Draper, Utah
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