Senior Content Marketing Manager
Company: Bill.com
Location: Draper
Posted on: August 7, 2022
Job Description:
At Divvy, a Bill.com company, our vision is to become the modern
software for every small-to-medium business in America. Our free
financial SaaS platform enables businesses to spend smarter by
providing instant insight and transparency into company-wide spend
and the ability to easily manage it; all in real-time! (+ many more
features!)We are looking for a Senior Content Marketing Manager to
contribute to integrated marketing campaigns designed to drive
growth among new SMB audiences, establish Divvy as a
thought-leadership in our category, and promote conversions
throughout the sales funnel. In addition to working on copy editing
requests, you will coordinate across teams (including product,
sales, and cross-channel marketing teams) to support broader
marketing initiatives. This high-level individual contributor will
work among a team of writers and content marketers in order to
support brand objectives and deliver our vision through authentic
programs.List of Responsibilities/Duties:
- Contribute to the development of content for integrated
marketing initiatives, including webinars, social media, email, ad
copy, and web content
- Drive conversions and engagement through compelling marketing
content to help meet sales goals and metrics
- Collaborate with the Senior Content Marketing Manager, content
team, and Growth Marketing team members to create and develop a
content program that meets the goals of the organization, using
data to drive decision-making and prove ROI
- Build an understanding of Divvy's SMB audience and personas,
and the prospects who will engage with our content
- Execute on robust content calendars and production schedules
for recurring initiatives and product launches, ensuring content is
updated on a regular schedule
- Develop marketing content for clean and concise copy with
attention to brand voice, tone, grammar, and accuracy
- Collaborate with teams across the org to ensure consistent and
accurate content messaging
- Stay up-to-date on new communication tools, best practices, and
competitive activity to best use technology and trendsProfessional
Experience/Background to be successful in this role:
- 8+ years work experience in a marketing or technology-related
organization (payments industry experience preferred but not
required)
- Experience contributing to robust content programs, from
end-to-end
- Excellent writing and editing skills (including portfolio of
samples)
- Ability to manage cross-functional projects
- Understanding of B2B marketing process and content
benefits
- Bachelor's degree in marketing, communications, or related
field
- Experience with A/B and multivariate testing to continually
drive improvements
- Ability to create and understand customer personasCompetencies
(Attributes needed to be successful in this role):
- Highly organized and process-oriented
- Strong internal and external communication abilities
- Strategic thinker and tactical executor
- Ability to learn quickly and take feedback from others
- Eager to lend a hand to broader team initiatives when
needed
- Flexible multi-tasker who can manage multiple projects and
timelines
- Driven self-learner who is highly motivated to achieve
established goals
- A collaborative partner who can work cross-functionally
- Enjoys working at warp speedExpected Outcomes in 3, 6, or 12
months:In 30 days:
- Build relationships with primary stakeholders across the
company
- Be curious and understand the value props of Divvy (along with
Bill.com and Invoice2Go)
- Understand Divvy's funnel, metrics, and KPIs
- Build familiarity with Divvy voice and style guide
- Gain an understanding of the competitive landscapeIn 90 days:
- Support execution of existing initiatives
- Work collaboratively with cross-functional teams to help launch
new campaigns
- Lead new content initiatives across targeted audiences to meet
monthly pipeline and sales goalsIn 6 months:
- Become an expert on the sales funnel and understand the most
impactful way to drive growth efforts through content
- Proactively explore, identify, scope, and implement new growth
opportunities through content marketing/channels
- Establish a reputation across the company as a reliable,
trusted, and knowledgeable leader for content and growth
marketing#LI-RemoteWe live our culture and values every dayAt
Bill.com, we're different by design-its our culture. Our CEO is a
trusted entrepreneur who lives our cultural values: Humble,
Authentic, Passionate, Dedicated, and Fun. People here love being
their authentic selves, contributing unique experiences, sharing
ideas, perspectives, and intellectual curiosity. We celebrate our
diversity as the heart and soul of how we work, grow, and succeed
together. Inspiring people with meaningful career experiences they
love really does make the dream work and our successes just keep
getting better. There's no limit to what we can build and where we
can go from here. We'd love you to join us.Bill.com is proudly an
Equal Opportunity Employer where everyone is welcome. Our
innovation and technology are inspired by an inclusive culture
unlike any other. Everyone brings a different personal story and
perspective and this diverse mix of minds, backgrounds, and
experiences is where our greatest ideas come from. We welcome
people of all races, ethnicities, ages, religions, abilities,
genders, and sexual orientations to make us an even more vibrant
company. We want everyone to bring their authentic selves here, to
share our values, shape our vision, drive innovation, and become
part of a culture we celebrate every day.Bill.com Culture:Humble -
No egoAuthentic - We are who we arePassionate - Love what you
doDedicated - To each other and the customerFun - Celebrate the
momentsBill.com currently requires all personnel who work onsite at
its facilities to be fully vaccinated against the COVID19 virus.
Proof of COVID19 vaccine will be required post hire to work onsite
at our BILL facilities. Medical and religious exemptions to the
vaccination will be reviewed on submission.
Keywords: Bill.com, Draper , Senior Content Marketing Manager, Executive , Draper, Utah
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