Senior Content Marketing Manager

Company: Bill.com
Location: Draper
Posted on: August 7, 2022

Job Description:

At Divvy, a Bill.com company, our vision is to become the modern software for every small-to-medium business in America. Our free financial SaaS platform enables businesses to spend smarter by providing instant insight and transparency into company-wide spend and the ability to easily manage it; all in real-time! (+ many more features!)We are looking for a Senior Content Marketing Manager to contribute to integrated marketing campaigns designed to drive growth among new SMB audiences, establish Divvy as a thought-leadership in our category, and promote conversions throughout the sales funnel. In addition to working on copy editing requests, you will coordinate across teams (including product, sales, and cross-channel marketing teams) to support broader marketing initiatives. This high-level individual contributor will work among a team of writers and content marketers in order to support brand objectives and deliver our vision through authentic programs.List of Responsibilities/Duties:

• Contribute to the development of content for integrated marketing initiatives, including webinars, social media, email, ad copy, and web content
• Drive conversions and engagement through compelling marketing content to help meet sales goals and metrics
• Collaborate with the Senior Content Marketing Manager, content team, and Growth Marketing team members to create and develop a content program that meets the goals of the organization, using data to drive decision-making and prove ROI
• Build an understanding of Divvy's SMB audience and personas, and the prospects who will engage with our content
• Execute on robust content calendars and production schedules for recurring initiatives and product launches, ensuring content is updated on a regular schedule
• Develop marketing content for clean and concise copy with attention to brand voice, tone, grammar, and accuracy
• Collaborate with teams across the org to ensure consistent and accurate content messaging
• Stay up-to-date on new communication tools, best practices, and competitive activity to best use technology and trendsProfessional Experience/Background to be successful in this role:
  • 8+ years work experience in a marketing or technology-related organization (payments industry experience preferred but not required)
  • Experience contributing to robust content programs, from end-to-end
  • Excellent writing and editing skills (including portfolio of samples)
  • Ability to manage cross-functional projects
  • Understanding of B2B marketing process and content benefits
  • Bachelor's degree in marketing, communications, or related field
  • Experience with A/B and multivariate testing to continually drive improvements
  • Ability to create and understand customer personasCompetencies (Attributes needed to be successful in this role):
    • Highly organized and process-oriented
    • Strong internal and external communication abilities
    • Strategic thinker and tactical executor
    • Ability to learn quickly and take feedback from others
    • Eager to lend a hand to broader team initiatives when needed
    • Flexible multi-tasker who can manage multiple projects and timelines
    • Driven self-learner who is highly motivated to achieve established goals
    • A collaborative partner who can work cross-functionally
    • Enjoys working at warp speedExpected Outcomes in 3, 6, or 12 months:In 30 days:
      • Build relationships with primary stakeholders across the company
      • Be curious and understand the value props of Divvy (along with Bill.com and Invoice2Go)
      • Understand Divvy's funnel, metrics, and KPIs
      • Build familiarity with Divvy voice and style guide
      • Gain an understanding of the competitive landscapeIn 90 days:
        • Support execution of existing initiatives
        • Work collaboratively with cross-functional teams to help launch new campaigns
        • Lead new content initiatives across targeted audiences to meet monthly pipeline and sales goalsIn 6 months:
          • Become an expert on the sales funnel and understand the most impactful way to drive growth efforts through content
          • Proactively explore, identify, scope, and implement new growth opportunities through content marketing/channels
          • Establish a reputation across the company as a reliable, trusted, and knowledgeable leader for content and growth marketing#LI-RemoteWe live our culture and values every dayAt Bill.com, we're different by design-its our culture. Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Dedicated, and Fun. People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity. We celebrate our diversity as the heart and soul of how we work, grow, and succeed together. Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better. There's no limit to what we can build and where we can go from here. We'd love you to join us.Bill.com is proudly an Equal Opportunity Employer where everyone is welcome. Our innovation and technology are inspired by an inclusive culture unlike any other. Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from. We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company. We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.Bill.com Culture:Humble - No egoAuthentic - We are who we arePassionate - Love what you doDedicated - To each other and the customerFun - Celebrate the momentsBill.com currently requires all personnel who work onsite at its facilities to be fully vaccinated against the COVID19 virus. Proof of COVID19 vaccine will be required post hire to work onsite at our BILL facilities. Medical and religious exemptions to the vaccination will be reviewed on submission.

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