Email & CRM Marketing Operations Manager
Company: Acima
Location: Draper
Posted on: September 24, 2022
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Job Description:
JOB PURPOSE: Responsible for CRM tools and processes to execute
CRM strategies for Acima. This role is the subject matter expert
for the Acima email service provider (ESP) and customer data
platform (CDP). It is a mix of hands-on technical execution with an
eye for the future to develop scalable solutions and improve the
day-to-day management of campaigns and reporting. CRM channels
include email, SMS and push notifications.
KEY RESPONSIBILITIES:--- Support a strong infrastructure within the
marketing automation platform for B2C and B2B campaigns--- Take in
requirements for campaigns across Marketing, Sales, Product and
Legal/Compliance for promotional, triggers and transactional
communications--- Create audiences, set up data extensions/shared
DEs, automations, cross channel journeys, deployments and send
monitoring--- Work with Data Services to validate new audiences and
gain working knowledge of all data objects and dictionaries---
Support API work for sends/adding contacts and send logs/extracts
for reporting--- Monitor journeys and automations, and troubleshoot
with urgency when campaigns go down and assist in root cause
analysis--- Steward and implement metadata--- Test and learn by
working with business owners and create a collaborative environment
for continuous improvements--- Assist legal and compliance teams
with audits and making sure content and processes are compliant---
Update content on emails to match compliance and marketing
requirements as overflow from HTML team--- Support activities
including IP warming, complaint processing, reply mail management
and subscription JOB REQUIREMENTS:--- Bachelor's Degree in related
field--- Fintech or retail experience preferred--- 3-5 years of
experience executing marketing automation campaigns on an
enterprise-grade platform; Salesforce Marketing Cloud or Zeta
Marketing Platform preferred; experience overseeing the migration
of platforms a plus--- Strong SQL, HTML and CSS skills and
experience --- Strong communication and project management
skills--- Provides solutions with the ability to navigate
ambiguity--- Must be a self-starter and team-oriented
Keywords: Acima, Draper , Email & CRM Marketing Operations Manager, Executive , Draper, Utah
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