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Director of Product Marketing

Company: Lightstream - Cloud & Connectivity Solutions
Location: Salt Lake City
Posted on: October 20, 2019

Job Description:

* Position located in SLC only * Job Objective:--The Director of Product Marketing will drive the Lightstream Marketing strategy and execute on lead-generating marketing campaigns. This individual will also be responsible for deeply understanding the market dynamics along with developing and implementing--effective marketing strategies.--Job Description:We're looking for an experienced, passionate, and enthusiastic Director of Marketing to plan, develop, and execute our marketing strategy, and has telecommunications industry knowledge.----(Technology industry experience--required)Founded in 2003 as a wide-area network services company, Lightstream has grown to become a leader in cloud--solutions, network integration and managed services. Our team of cloud experts provides a full portfolio of--cloud--services including--migration, security,--optimization,--analytics,--consolidated billing and lifecycle management. A successful Director of Marketing at Lightstream will focus on driving demand and generating leads for our sales team that result in increased sales and revenue. But more than that, he/she will work arm in arm with both our cloud and connectivity sales teams to find and cultivate prospects to become Lightstream customers.A Director of Marketing at Lightstream must be able to work both strategically and tactically. He/she must drive strategic initiatives as part of the executive team as well as roll up his/her sleeves and execute at the ground level.Responsibilities:Director overall Lightstream marketing strategyContinue building the Lightstream brandDrive Lightstream revenue by working closely with sales repsPlan and implement marketing campaigns that generate quality leads for salesLeverage marketing automation (Salesfusion) to score and nurture leads through the marketing and sales processesAnalyze marketing campaigns, activities, and events and report on KPI results and findings to executive teamDevelop new marketing materials that reach multiple audiences through multiple marketing channelsExecute Lightstream sales and marketing eventsWork closely with Lightstream partners and drive co-marketing campaigns and events (partners such as AWS, Microsoft, Palo Alto Networks, CenturyLink, Verizon, and Comcast Business)Develop company and product marketing messages that convey our unique value propositionsCollaborate with product, engineering, and sales to define key value propositionsMaintain Lightstream website and continually add and update content and visualsManage Lightstream social media activityManage customer and prospect communicationsDrive production of customer case studies and additional marketing contentDefine and manage public relations practicesContinually improve marketing effectiveness through process improvements, reporting, and measurement--Job Specifications:10+ years of marketing and communications experience (Technology industry experience required)Heavy Emphasis on Demand & Lead GenerationUnderstanding of cloud and connectivity services and solutionsExcellent written and verbal communication skillsExperience with marketing tools and systems such as Microsoft Office Suite, Adobe Creative Suite, WordPress, Google Analytics, and marketing automation (Salesfusion)Ability to work collaboratively with peers, executives, customers and partnersAbility to think creatively and use one's own initiative to complete tasksOrganized, detail-oriented, and able to manage multiple projects and tasks simultaneously--The Successful Candidate Will:Love helping a growing company manage customer and prospect outreach effortsBe a self-motivated, metrics-driven leaderBe organized, attentive to detail, and able to prioritize wellBe enthusiastic to learn new systems and toolsBe a positive team playerStay cool and calm under pressure

Keywords: Lightstream - Cloud & Connectivity Solutions, Draper , Director of Product Marketing, Executive , Salt Lake City, Utah

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