Inside Real Estate, one of the top 5 fastest growing companies
in Utah, powers the day-to-day business of over 200,000 residential
real estate professionals. We have a marketplace of add-on software
products and services we offer to agents and teams which they use
to generate leads, nurture contacts, and build their brand. We are
looking for a product director to own the success of a residential
real estate prospect farming product.
The Product Director reports to the SVP, Marketplace. This key
leader will own the P&L for their product, the roadmap,
got-to-market plans, and the overall success of specific products
in our Marketplace (IRE’s ecosystem of integrated product
offerings). This leader will also work with stakeholders across the
organization to drive awareness and build excitement around key
aspects of our product portfolio. Success in this role will require
the ability to work with engineering teams to build products, sales
and marketing teams to bring the products to market, and operations
teams to help drive our customer’s success.
What You Will Do
Lead all product vision, roadmap, development, and go-to-market
activities for your product.
Represent the product to executive leadership and key
stakeholders throughout the company.
Lead all performance reporting and measurement for your
Work with peers in product management, engineering, and
marketing to develop organizational maturity around bringing
products to market and delivering measurable value to IRE’s broker,
team, and agent customers.
Be an integral part of the product engineering development
process, ensuring internal communications are up to date inside of
Confluence, ASANA, JIRA, and other collaboration tools.
Draft IRE marketing plans and materials and drive timeline for
external and internal communications concerning product launches
and development progress.
Collaborate closely with internal partners on our marketing
team, keeping them apprised of fluid timelines relating to external
marketing and promotion efforts via, email campaigns, social, press
Maintain relationships with all major marketplace partners and
oversee dual marketing opportunities to expand IRE’s reach and
exposure to IRE products and services via partner integrations
Monitor, maintain, report on, and effectively communicate
product performance to the Executive Team while overseeing
marketing and sales activities to drive adoption and growth.
Monitor performance and analytics of the product, identifying
opportunities to drive revenue and optimize user experiences.
Look for “out of the box” opportunities to further generate
excitement and exposure with our customers and partners.
Maintain a point of view on company growth and vision
communicate where your product ladders up to broader company
objectives and goals
Act as liaison with marketing and sales teams concerning
everything relating to your product.
Produce sales comms via video (Vidyard) that sales can deploy
and use while prospecting
Contribute the team’s continuous improvement efforts, helping
the team to be the best product development organization in real
Foster key customer and industry relationships
Facilitate exposure with key companies across the industry at
major industry events
Provide a “voice” for your product across marketing and social
Practice continued immersion in industry knowledge, monitoring
trends around what brokerages, teams, and agents require or are
requesting for future success from a product capability
Requirements What We're Looking For
Someone with extensive real estate industry knowledge and
understanding, specifically around real estate technology
Someone who has designed lead farming tools in the residential
real estate space
Three years of product management or product marketing
experience at a technology company
Someone who has led go-to-market activities for technology
Ability to think strategically about how their product delivers
now and in the future
Ability to recognize technology gaps, and collaborate with
market leaders, internal stakeholders, and engineering teams on
A cross-functional team player that can span internal and
Familiar with/comfortable learning internal and external
technology platforms used by IRE (i.e. Confluence, ASANA, JIRA,
Vidyard, Outreach, etc.)
Excellent grasp on software development process
Track record of success in establishing credibility and
leadership with technical teams
Comfortable strategizing in a consultative sales environment
with executive level leadership teams
Firm grasp on real estate technology landscape: segments and key
tech players in each along with major clientele
Self starter with passion to continue building the best
technology solutions in real estate
Potential for growth
Exciting/energetic work environment and fun, creative
Health insurance, Dental, and 401k benefits
Inside Real Estate does not discriminate on the basis of race,
sex, color, religion, age, national origin, marital status,
disability, veteran status, genetic information, sexual
orientation, gender identity or any other reason prohibited by law
in provision of employment opportunities and benefits.