As part of the Dealer Software Solutions (DSS) marketing team,
the Marketing Analytics Manager will be a
strategic contributor helping to shape future initiatives within
our omnichannel marketing efforts. They will be a key influencer
playing a pivotal role in not only gathering data insights but also
translating these insights into meaningful findings to align with
business goals and drive results.
We are seeking a dynamic individual, who will leverage advanced
analytical skills to create reporting and analysis with tailored
insights and visualization that tells the story within the data and
provides actionable recommendations. This individual will develop
innovative analytics and multi-touch attribution reporting
solutions that inspire and influence positive change within
marketing and the broader organization.
The Marketing Analytics Manager should have a passion for data,
and a collaborative spirit that lends itself to partnering with key
stakeholders to create solutions that link campaign goals with
business objectives and create winning growth strategies.
In essence, this individual will help evolve our current
measurement and attribution framework to provide deeper insights on
the impact of marketing efforts on revenue. They will need to be
both reactive and pro-active in providing key analytics, data and
reporting to meet the needs of our marketing team.
This individual will drive the delivery of targeted lists and
insightful campaign analysis for the DSS marketing team and its
broader group of stakeholders and has a deep understanding of
multiple brands data. Along with robust analytical skills, this
person must be a strategic thinking, self-starter with the ability
to manage multiple projects simultaneously.
Campaign Measurement and Reporting
- Provides and conducts analysis of marketing and business data
to tell a story, crafting insights to formulate strategies to
improve adoption, engagement, and retention
- Leverage skills in data acquisition, analysis, visualization,
and storytelling to provide clear reporting, insights and
recommendations that influence Marketing strategies.
- Develop techniques to measure the business, predict incremental
return on investment of proposed changes and new initiatives for
the marketing team
- Manages contractors and 3rd party vendors to support
analytics insights requests and ensure that the analytics
fulfillment process for campaign lists and post campaign analysis
are delivered on time with a high level of data accuracy.
- Development of robust dashboards and scorecards to lead
data-driven decision making
Analytics / Data Technology
- Continually stays abreast of DSS data systems, and databases to
understand what data is available for marketing programs
- Creates automated data processes including reports and FTP/ETL
process load data into marketing platforms
- Knowledge of Salesforce/Marketing Cloud back end processes
- Implementing and configuring visualization technologies such as
- Perform complex data extracts, data joins, and analysis using
various tools and data sources such as SQL and SAS
- Act as trusted advisor with boundary partners/stakeholders to
recommend and advise optimal strategies to drive value and meet
- Build positive working relationships at all levels and
functions across the company
- Bachelors Degree in quantitative discipline such as finance or
engineering and 5 years experience as a marketing analyst working
in direct/digital and/or CRM marketing OR an equivalent combination
of education and work-related experience.
- Must possess a minimum of 1 year of experience with complex
database systems, business intelligence tools, and related
- Ability to use SQL, SAS experience highly desirable
- Understanding of email marketing
- Strong interpersonal skills
- Adobe Analytics or Google Analytics
- Database marketing experience
Strong project management skills
- Salesforce Sales/Marketing Cloud
- Exposure to cloud technology such as AWS
Who We Are
About Cox Automotive
Theres nothing ordinary about Cox Automotive. We are people of
every background driven by our passion for mobility, innovation,
client success and community outreach. We make buying, selling and
owning (or simply using) cars easier for everyone. Touching more
than 40,000 clients across five continents, we bring together the
best brands and the best teams to propel the automotive industry
forward. Some of those team members work for our iconic consumer
brands like Autotrader and Kelley Blue Book, while others are
creating the future of automotive at industry-facing brands like
Dealer.com, Manheim and vAuto.
We are the Cox family of businesses. Weve been making our mark
since 1898 by building and evolving world-class businesses, staying
true to our values, and encouraging top talent to always look for
growth and impact while building a career with us. Our primary
divisions - Cox Communications and Cox Automotive - are driving a
new wave of innovation, powering smart cities with powerhouse
broadband communications and pioneering greener, more progressive
transportation alternatives for individuals and fleet operators.
Were also expanding into new spaces like cleantech and healthcare
to rev up our momentum toward building a better future for the next
generation. Were looking for the talent today who will be our
leaders tomorrow. Sound intriguing? Learn more about where we are
today, where we hope youll be going with us, and the common purpose
that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance
(medical, dental, vision), retirement planning (401(k)), and paid
days off (sick leave, parental leave, flexible vacation/wellness
days, and/or PTO). For more details on what benefits you may be
offered, visit our benefits page.
Cox is an Equal Employment Opportunity employer - All qualified
applicants/employees will receive consideration for employment
without regard to that individuals age, race, color, religion or
creed, national origin or ancestry, sex (including pregnancy),
sexual orientation, gender, gender identity, physical or mental
disability, veteran status, genetic information, ethnicity,
citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations:
Cox accepts resumes only from agencies with which we formally
engage their services. Please do not forward resumes to our
applicant tracking system, Cox employees, Cox hiring manager, or
send to any Cox facility. Cox is not responsible for any fees or
charges associated with unsolicited resumes.