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Marketing Analytics Manager

Company: Cox Automotive
Location: Draper
Posted on: June 5, 2021

Job Description:

Primary Location: 13693 S 200 W, Draper, UT, USA

Division: Cox Automotive

Job Level: Manager/Senior Manager

Travel: Yes, 5 % of the Time

Schedule: Full-time

Shift: Day Job

Requisition Number: 214231

As part of the Dealer Software Solutions (DSS) marketing team, the Marketing Analytics Manager will be a strategic contributor helping to shape future initiatives within our omnichannel marketing efforts. They will be a key influencer playing a pivotal role in not only gathering data insights but also translating these insights into meaningful findings to align with business goals and drive results.

We are seeking a dynamic individual, who will leverage advanced analytical skills to create reporting and analysis with tailored insights and visualization that tells the story within the data and provides actionable recommendations. This individual will develop innovative analytics and multi-touch attribution reporting solutions that inspire and influence positive change within marketing and the broader organization.

The Marketing Analytics Manager should have a passion for data, and a collaborative spirit that lends itself to partnering with key stakeholders to create solutions that link campaign goals with business objectives and create winning growth strategies.

In essence, this individual will help evolve our current measurement and attribution framework to provide deeper insights on the impact of marketing efforts on revenue. They will need to be both reactive and pro-active in providing key analytics, data and reporting to meet the needs of our marketing team.

This individual will drive the delivery of targeted lists and insightful campaign analysis for the DSS marketing team and its broader group of stakeholders and has a deep understanding of multiple brands data. Along with robust analytical skills, this person must be a strategic thinking, self-starter with the ability to manage multiple projects simultaneously.

Campaign Measurement and Reporting

  • Provides and conducts analysis of marketing and business data to tell a story, crafting insights to formulate strategies to improve adoption, engagement, and retention
  • Leverage skills in data acquisition, analysis, visualization, and storytelling to provide clear reporting, insights and recommendations that influence Marketing strategies.
  • Develop techniques to measure the business, predict incremental return on investment of proposed changes and new initiatives for the marketing team
  • Manages contractors and 3rd party vendors to support analytics insights requests and ensure that the analytics fulfillment process for campaign lists and post campaign analysis are delivered on time with a high level of data accuracy.
  • Development of robust dashboards and scorecards to lead data-driven decision making

Analytics / Data Technology

  • Continually stays abreast of DSS data systems, and databases to understand what data is available for marketing programs
  • Creates automated data processes including reports and FTP/ETL process load data into marketing platforms
  • Knowledge of Salesforce/Marketing Cloud back end processes
  • Implementing and configuring visualization technologies such as PowerBI
  • Perform complex data extracts, data joins, and analysis using various tools and data sources such as SQL and SAS

Collaboration

  • Act as trusted advisor with boundary partners/stakeholders to recommend and advise optimal strategies to drive value and meet campaign goals/KPIs
  • Build positive working relationships at all levels and functions across the company

Qualifications:

  • Bachelors Degree in quantitative discipline such as finance or engineering and 5 years experience as a marketing analyst working in direct/digital and/or CRM marketing OR an equivalent combination of education and work-related experience.
  • Must possess a minimum of 1 year of experience with complex database systems, business intelligence tools, and related systems.
  • Ability to use SQL, SAS experience highly desirable
  • Understanding of email marketing
  • Strong interpersonal skills
  • Adobe Analytics or Google Analytics
  • Database marketing experience
    Strong project management skills
  • Salesforce Sales/Marketing Cloud
  • Exposure to cloud technology such as AWS

Who We Are

About Cox Automotive

Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Automotive, Draper , Marketing Analytics Manager, Other , Draper, Utah

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