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Senior Content Marketing Specialist

Company: Cvent
Location: Draper
Posted on: June 6, 2021

Job Description:

Cvent is looking for a Senior Content Marketing Specialist to join our fast-growing team. This savvy wordsmith will play a key player in developing content to drive engagement and interest in Cvent and fuel our demand generation programs. Part science, part art, candidates should be fully comfortable with SEO and in funnel-based content strategies that drive conversions, pipeline and revenue. The successful candidate will have a genuine love for writing, the ability to work efficiently and meet deadlines and have a strong understanding of B2B marketing. Experience in the Meetings and Events industry is a plus.

What you will be doing

  • Drive blog strategy and performance, creating long and short-form blog articles on a wide range of industry topics to grow unique users and drive conversions
  • Optimize content for search engines and lead generation
  • Work closely with Demand Generation and Product Marketing Teams to create compelling copy including landing pages, email content, digital ads, and social posts to power global programs and campaigns
  • Contribute to long-form content projects such as eBooks, white papers, and infographics for multiple personas and industry segments
  • Conduct analytical projects to improve blog strategies/tactics
  • Grow blog subscribers, converting visitors into leads, and expanding our blog's overall reach

What You Need for this Position

  • 4-6+ years of marketing and content creation experience
  • A dual-minded approach: Youre highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business across various types of content, from web copy and video scripts to emails and ads
  • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics
  • Excellent organizational skills to work independently and manage projects with many moving parts
  • Ability to collaborate with designers, product marketers, sales professionals, and executives to produce relevant content that meets the needs of both key stakeholders and our audience
  • Experience working with a content management system. Drupal experience preferred

At Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. Were proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.



Cvent maintains a drug-free workplace.

Keywords: Cvent, Draper , Senior Content Marketing Specialist, Other , Draper, Utah

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