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Marketing Automation Specialist (Remote)

Company: Progressive Leasing
Location: Draper
Posted on: June 6, 2021

Job Description:

Job Description

Progressive Leasing is searching for a creative, technically savvy individual to join our growing Marketing Team as a Marketing Automation Specialist. In this role, you will work to design, implement, and manage automated marketing communication flows including email, SMS, and other communications channels with an emphasis on A/B testing, increasing conversion, and performance/ROI measurement.

This role can be performed remotely anywhere in the US or from one of our office locations in Draper, UT or Glendale, AZ.

THE DETAILS

You will be part of a team responsible for managing our marketing automation platform and building and executing on sophisticated consumer and retailer marketing campaigns. Proven experience with campaign strategy, content writing, and strong digital design principals are essential. In-depth knowledge of marketing campaign setup, marketing automation software, nurture methodology, funnel metrics, and best practices in both sales and marketing, are required. Additionally, technical expertise in the areas of web and email development, UTM tracking with GA, and lead management is a must.

ESSENTIAL FUNCTIONS

* Develop and implement successful B2C and B2B marketing communications programs using automated marketing and traditional methods * Execute Progressive Leasing's customer and retailer communication strategy * Implement creative, messaging, and content for marketing campaigns, including coding and testing of email templates * Plan, develop, and report on A/B tests for campaign optimization * Test responsive email communication for multiple devices and platforms * Segment campaign audiences based on predefined database attributes and demographic data * Document customer communication process and technology implementation * Perform marketing attribution analysis on campaigns, report, and optimize

REQUIRED QUALIFICATIONS

* 2+ years of previous experience in marketing automation or a marketing role * Experience designing and executing email and SMS campaigns via Salesforce Marketing Cloud * Experience with HTML and JavaScript, Adobe Creative Cloud, Abstract, and Sketch * Experience with multi-touch attribution, lead management, targeting, and closest proximity segmentation * Strong technical background, problem-solving skills, troubleshooting, and analytical ability, and attention to detail * Exceptional communication, interpersonal and support skills * Ability to establish and maintain strong working relationships with internal and external partners * Experience in multi-tasking and balancing multiple projects at the same time * Attention to detail. Ability to accept critical feedback to improve results * Bachelor's degree in marketing or related field preferred

PREFERRED SKILLS & EXPERTISE

* Exceptional communication, interpersonal and support skills * Ability to establish and maintain strong working relationships with internal and external partners * Experience in multi-tasking and balancing multiple projects at the same time * Attention to detail. Ability to accept critical feedback to improve results * Bachelor's degree in marketing or related field preferred

WHAT WE OFFER

* Competitive Compensation * Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave * Company Matched 401k * Paid Time Off + Paid Holidays + Paid Volunteer Time * Diversity Alliance Resource Groups * Employee Stock Purchase Program * Tuition Reimbursement * Charitable Gift Matching * Job Required Equipment & Services Will Be Provided

WHO WE ARE

Progressive Leasing (NYSE: PRG) is the largest and longest-tenured virtual lease-to-own provider in the United States. The Company's mission is to provide simple and affordable purchase options for credit challenged consumers. Over the last 20+ years, Progressive Leasing's alternative lease-purchase options have helped millions of customers with less than perfect credit acquire needed items with ease. Progressive partners with 30,000 retail stores, helping to drive increased revenue and improve customer satisfaction. Learn more at ProgLeasing.com.

Progressive Leasing welcomes and encourages diversity in the workplace. We do not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Progressive Leasing does business.

Keywords: Progressive Leasing, Draper , Marketing Automation Specialist (Remote), Other , Draper, Utah

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