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AVP, Product Analytics

Company: Synchrony Financial
Location: Draper
Posted on: July 30, 2022

Job Description:

Job Description:Role Summary/Purpose:The AVP, Product Analytics is responsible for developing, enhancing, and implementing analytic strategies to drive the profitable growth of our dual card and co-brand products. The full customer lifecycle is in scope including acquisition, activation, and retention strategies. The desired employee is expected to manage a queue of analytical projects from start to finish and develop actionable recommendations based on findings. This will include product development strategy, customer segmentation, proforma models, automation and improving scalability, and other activities related to improving portfolio performance. Advise leadership and influence strategies via application of statistical modeling, analytical strategies and advanced data visualization for complex business and technical needs. This individual is expected to partner with internal product stakeholders and client teams to influence and drive strategy. This role emphasizes data-driven storytelling through statistical modeling and understanding profitability dynamics.This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We re proud to offer you choice and flexibility.Essential Responsibilities:

  • Provide primary analytical support for Master Card and VISA Premium Product Upgrade strategies. A strong partnership with internal stakeholders and client teams is necessary to drive and implement these strategies
  • Provide analytics for Product Re-pricing initiatives (rate sales and low APR offers), Complementary Products (debt cancellation insurance), Pre-Screen channel acquisition performance and Secured card including opportunity sizing, targeting and measurement approach. Additional areas of responsibility will include analytical support for fintech products such as POS Installment loans, BNPL, etc.
  • Analyze and segment customers by behavior, level of engagement, and profitability to ensure that targeting strategies meets the needs of customers and the business
  • Conduct wing to wing extensive analysis of performance trends and provide insightful business performance analytics.
  • Provide strategic thought leadership and influence SYF business leaders and client teams to implement marketing and product strategies based upon customer, financial and data driven insights
  • Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging advanced analytical tools such as segmentation, and statistical models
  • Conduct Ad-hoc analysis as required, bringing independent thought leadership and value-added insights and judgment
  • Perform other duties and/or special projects as assigned Qualifications/Requirements:
    • Bachelor s degree in Business, Statistics, Mathematics, Economics or STEM discipline from an accredited institution OR in lieu of Bachelor s degree, 9+ years of progressive experience working with data/analytics in the financial services, credit card and/or payments industry.
    • A minimum of 5+ years progressive work experience, including:
      • 3+ years of experience data mining or programming in SAS, SQL, R, Python or other comparable language
      • 3+ years of experience in analytics role with cross-functional stakeholders such as marketing, clients, credit risk, finance
      • 2+ years of advanced financial modeling using ExcelDesired Characteristics:
        • Proven hands-on experience utilizing SAS or SQL data mining skills
        • Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
        • Experience with segmentation methods such as decision tree analysis and clustering using SAS e-Miner or other tools.
        • Extensive knowledge of card industry P&L, drivers and assumptions
        • Ability to justify assumptions/inputs and explain financial models and recommend strategies to varied stakeholder group
        • Excellent presentation and communication skills with proven experience interacting with all levels of the organization including explaining complex data clear and concisely.
        • Strong project management, communication, multi-tasking, relationship management, and the ability to work independently
        • Ability to innovate and find creative solutions to meeting business goals
        • Ability to perform ad-hoc analysis, glean and form business insights under aggressive timelines
        • Exposure to statistical modeling and machine learning techniques
        • Experience with designing performance reports using Tableau reporting toolEligibility Requirements:
          • You must be 18 years or older
          • You must have a high school diploma or equivalent
          • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
          • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
          • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don t meet the time in position or performance expectations).Our CommitmentWhen you join us, you ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ , with more than 60% of our workforce engaged, you ll find community to connect with and opportunity to go beyond your passions.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice:
            • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
            • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.The salary range for this position is 75,,000.00 USD AnnualSalaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.Grade/Level: 11Job Family Group:Sales

Keywords: Synchrony Financial, Draper , AVP, Product Analytics, Other , Draper, Utah

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