Director of Sales and Marketing

Company: Legacy Village of Provo
Location: Provo
Posted on: February 20, 2026

Job Description:

Job Description Job Description Position Overview Legacy Village of Provo is seeking an accomplished Director of Sales and Marketing to lead all sales, marketing, and outreach efforts for our senior living community. This leadership role is responsible for driving revenue and occupancy, managing the full sales lifecycle, strengthening professional referral relationships, and ensuring alignment with Western States & Legacy Retirement Communities' hospitality standards and Personal Touch Culture. The Director of Sales and Marketing serves as a key member of the community leadership team and plays a critical role in positioning Legacy Village of Provo as a preferred senior living choice in the local market. Essential Responsibilities Sales Leadership & Occupancy Growth Drive community revenue and occupancy by managing all aspects of the sales process from inquiry through move-in Respond promptly to inbound inquiries via phone, email, web, and walk-ins (within 24 hours or sooner when possible) Conduct in-person and virtual tours and effectively close sales Maintain an active and healthy sales pipeline using the Sales Board Analyze sales data daily to forecast occupancy and develop weekly action plans Meet or exceed established revenue and occupancy goals CRM & Sales Process Management Oversee daily use and accuracy of the Customer Relationship Management (CRM) system Ensure consistent documentation of inquiries, follow-ups, deposits, move-ins, move-outs, and transfers Track referral activity and determine appropriate follow-up strategies Provide weekly sales plan updates using the GROW template Ensure adherence to Legacy Sales Standards, including 3n3 initiative, Friends and Family referrals, and time-in-sales-zone expectations Marketing & Brand Development Partner with the Legacy marketing team to develop and execute marketing plans Support initiatives to increase brand visibility, community engagement, and Google reviews Provide content for social media and assist with creation of marketing collateral Ensure marketing materials align with brand standards and are properly stocked Assist with planning and execution of targeted marketing campaigns and community events Referral & Community Outreach Build and maintain purposeful relationships with professional referral partners and key influencers Participate in networking events, expos, health fairs, and professional associations Coordinate intentional outreach efforts to generate consistent referrals and move-in activity Track appointments and outreach activity in the Marketing Health Board Leadership & Collaboration Supervise sales team members as applicable (e.g., Manager of Sales and Marketing, Move-In Coordinator) Collaborate with community leadership and department heads to support sales objectives Coach and engage associates to support occupancy goals and a unified sales culture Operational & Strategic Support Assist the Executive Director with ensuring the community is consistently staged, market-ready, and presentable Ensure compliance with move-in documentation, company policies, and state licensing regulations Manage the sales and marketing budget within established guidelines Collaborate with leadership to develop and execute the annual Sales and Marketing Plan Monitor competitive market trends and report findings to leadership Maintain confidentiality of resident and company information at all times Qualifications Proven ability to develop and execute strategic sales and marketing plans Strong verbal and written communication skills with the ability to present to diverse audiences Confident, relationship-focused professional with excellent listening skills Strong organizational, time management, and independent work capabilities Ability to adapt quickly in a dynamic environment and manage shifting priorities Proficient in basic computer applications and CRM systems Team-oriented leader who collaborates effectively across departments Demonstrated commitment to service excellence and continuous improvement Compensation & Benefits Competitive salary of $55k/year DOE Performance-based incentives tied to occupancy and revenue goals Comprehensive benefits package , which includes: Medical, dental, and vision insurance 401(k) retirement plan Paid time off Ongoing training and professional development opportunities Why Join Legacy Village of Provo? Legacy Village of Provo is part of Western States & Legacy Retirement Communities, an organization committed to exceptional service, meaningful relationships, and operational excellence. This role offers the opportunity to make a measurable impact on the lives of seniors and their families while leading growth in a mission-driven environment. Apply today to join Legacy Village of Provo as our Director of Sales and Marketing and help guide families toward a place they are proud to call home. Job Posted by ApplicantPro

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